MotoTech

Date

2023 – 2024

Role

Product Designer

Fintech Dello Banking App - New Way to Empower Life

Cardo Systems, a top brand in motorcyclist communication devices, I designed digital experiences to enhance the interaction between the software and hardware

In an era where seamless digital experiences define user expectations, the Dello Fintech Banking App emerges as a beacon of innovation in the financial technology landscape. This case study delves into the user experience (UX) design journey undertaken to transform conventional banking interactions into intuitive, efficient, and user-centric experiences. As traditional banking institutions grapple with the evolving demands of a digital-savvy clientele, Dello steps forward with a visionary approach to redefine how users engage with their financial resources. The intersection of cutting-edge technology, user-centered design principles.

PROBLEM STATEMENT

Revolutionizing Banking: Enhancing User Experience with the Dello Fintech Banking

BREAKDOWN OF THE PROBLEM

Add seasonal payment for functions

Let users pay for features only during their riding season, so they don’t have to commit to a full-year subscription and buy a full-price device.

Keep the app simple and enjoyable

Make the app easy to use so seasonal riders can quickly find and use the needed features without hassle.

The client had an established delivery process with our executive team. Since the client was an expert in their field, their PO was responsible for the roadmap of the mobile app's functionality, presenting each new feature with a clear goal and purpose.

KEY TAKEAWAYS

Working with the PO helped me understand Cardo’s goals, giving me a strong base to create use cases that meet real user needs.

We have decided to focus the new subscription model on new users to accelerate growth.

Cardo conducted and provided internal competitor research information from the business side, and I translated this knowledge into a design requirement and structured approach.

We planned regular feedback sessions from the PO, allowing me to adjust the design requirements and be on the same level of understanding and sharing this knowledge with our team.

Identifying and visualizing user jobs

I used the JTBD framework to prioritize and communicate design decisions effectively.
It helps focus on real user needs, making sure the product delivers meaningful value while aligning with stakeholder expectations.

When I'm a new user who buy

a new Cardo Custom device

I want to easily understand which features are available through the subscription in the app

So l can decide on the right feature package for my needs.

Use case 1

New user who buy the new device

📌

Use case 2

The seasonal motorcyclist

When my riding season is over or starting

I want to quickly activate or deactivate certain features through the app

So I can use only the features I need and enjoy the ride

📌

When my partner uses their Cardo device occasionally

I want them to be able to temporarily access advanced features without us having to buy

So we can ride together with all the necessary functionalities.

an entirely new device

Use case 4

Temporary access for occasional use

📌

When I want to try out new features for my Cardo Custom

I want to have a trial option before committing to a subscription package

So l can explore which features enhance my riding experience.

Use case 3

The Feature Explorer

📌

Afterward, the PO, PM, and I worked together to break down tasks and jobs into clear functional and technical requirements, categorizing them as mandatory or optional. This approach allowed us to split the development into 3 phases, making each phase more manageable.

Created a flowchart of the subscription model that helped synchronize our understanding with the client and team

In this way, we could think of all possible problems before we started developing a high-fidelity solution. It helps to understand how in general, a subscription will work for us.

Here’s what we agreed to focus on:
3 effective ideas for business

⭐️ The process of activating new riders.
⭐️ Enhancing subscription explanations.
⭐️ Enabling subscription management.

⭐️ The process of activating new riders.

⭐️ Enhancing subscription explanations.

⭐️ Enabling subscription management.

SOLUTION

The main goal of this scenario is to make the activation of the connected Cardo device simple and quick. By helping riders set it up faster, we increase the chances that they will choose the right subscription packages. Ensure activation is fast and user-friendly – just one button, one action.

🌟 Target metric: increase % of activation users

SOLUTION

Subscription packages that clearly outline available features upfront

In this scenario, the goal was to provide detailed information on each package, describing its features to help riders quickly understand and choose the best option for their needs.
My idea was to visually differentiate each package based on its unique functionality.

🌟 Target metric: Subscription conversion rate

SOLUTION

Overview of active plans, features, and payments

A clear and intuitive way to manage your subscription: always know which plan you’re on, explore the features included, and adjust your settings effortlessly.

SOLUTION

Seamless subscription flexibility: manage, update, and cancel with ease

🌟 Target metric: reduce % of support requests

Outcome

Our new subscription model offered Cardo users a new, personalised experience. This had a positive impact: device sales increased by 11.5% and app engagement by 16%. However, while these results were a great boost in the short term, they were unsuccessful in the long run.

↑

11.5%

Device sales

Device
sales

↑

16%

User engagement

Reflection

Interest in the device and app went up at first, but it quickly dropped. We realized that the problem wasn’t just the subscription – some features didn’t add enough value beyond the basic device. This gave us a new idea for our next steps. Even with limited time and resources, we created a new approach for our client and users.

• I developed a concept that became a starting point for future features.
• To improve the user experience, I used usability heuristics, and competitor analysis.

MotoTech

MotoTech

2023 – 2024

2023 – 2024

Product Designer

Product Designer

Fintech Dello Banking App - New Way to Empower Life

Fintech Dello Banking App - New Way to Empower Life

Cardo Systems, a top brand in motorcyclist communication devices, I designed digital experiences to enhance the interaction between the software and hardware

Cardo Systems, a top brand in motorcyclist communication devices, I designed digital experiences to enhance the interaction between the software and hardware

Revolutionizing Banking: Enhancing User Experience with the Dello Fintech Banking

Revolutionizing Banking: Enhancing User Experience with the Dello Fintech Banking

Add seasonal payment for functions

Add seasonal payment for functions

Let users pay for features only during their riding season, so they don’t have to commit to a full-year subscription and buy a full-price device.

Let users pay for features only during their riding season, so they don’t have to commit to a full-year subscription and buy a full-price device.

Keep the app simple and enjoyable

Keep the app simple and enjoyable

Make the app easy to use so seasonal riders can quickly find and use the needed features without hassle.

Make the app easy to use so seasonal riders can quickly find and use the needed features without hassle.

The client had an established delivery process with our executive team. Since the client was an expert in their field, their PO was responsible for the roadmap of the mobile app's functionality, presenting each new feature with a clear goal and purpose.

The client had an established delivery process with our executive team. Since the client was an expert in their field, their PO was responsible for the roadmap of the mobile app's functionality, presenting each new feature with a clear goal and purpose.

Working with the PO helped me understand Cardo’s goals, giving me a strong base to create use cases that meet real user needs.

Working with the PO helped me understand Cardo’s goals, giving me a strong base to create use cases that meet real user needs.

We have decided to focus the new subscription model on new users to accelerate growth.

We have decided to focus the new subscription model on new users to accelerate growth.

Cardo conducted and provided internal competitor research information from the business side, and I translated this knowledge into a design requirement and structured approach.

Cardo conducted and provided internal competitor research information from the business side, and I translated this knowledge into a design requirement and structured approach.

We planned regular feedback sessions from the PO, allowing me to adjust the design requirements and be on the same level of understanding and sharing this knowledge with our team.

We planned regular feedback sessions from the PO, allowing me to adjust the design requirements and be on the same level of understanding and sharing this knowledge with our team.

Identifying and visualizing user jobs

Identifying and visualizing user jobs

I used the JTBD framework to prioritize and communicate design decisions effectively. It helps focus on real user needs, making sure the product delivers meaningful value while aligning with stakeholder expectations.

I used the JTBD framework to prioritize and communicate design decisions effectively. It helps focus on real user needs, making sure the product delivers meaningful value while aligning with stakeholder expectations.

Afterward, the PO, PM, and I worked together to break down tasks and jobs into clear functional and technical requirements, categorizing them as mandatory or optional. This approach allowed us to split the development into 3 phases, making each phase more manageable.

Afterward, the PO, PM, and I worked together to break down tasks and jobs into clear functional and technical requirements, categorizing them as mandatory or optional. This approach allowed us to split the development into 3 phases, making each phase more manageable.

Created a flowchart of the subscription model that helped synchronize our understanding with the client and team

Created a flowchart of the subscription model that helped synchronize our understanding with the client and team

In this way, we could think of all possible problems before we started developing a high-fidelity solution. It helps to understand how in general, a subscription will work for us.

In this way, we could think of all possible problems before we started developing a high-fidelity solution. It helps to understand how in general, a subscription will work for us.

Here’s what we agreed to focus on:3 effective ideas for business

Here’s what we agreed to focus on:3 effective ideas for business

⭐️ The process of activating new riders.⭐️ Enhancing subscription explanations.⭐️ Enabling subscription management.

⭐️ The process of activating new riders.⭐️ Enhancing subscription explanations.⭐️ Enabling subscription management.

The main goal of this scenario is to make the activation of the connected Cardo device simple and quick. By helping riders set it up faster, we increase the chances that they will choose the right subscription packages. Ensure activation is fast and user-friendly – just one button, one action.

The main goal of this scenario is to make the activation of the connected Cardo device simple and quick. By helping riders set it up faster, we increase the chances that they will choose the right subscription packages. Ensure activation is fast and user-friendly – just one button, one action.

Subscription packages that clearly outline available features upfront

Subscription packages that clearly outline available features upfront

In this scenario, the goal was to provide detailed information on each package, describing its features to help riders quickly understand and choose the best option for their needs.My idea was to visually differentiate each package based on its unique functionality.

In this scenario, the goal was to provide detailed information on each package, describing its features to help riders quickly understand and choose the best option for their needs.My idea was to visually differentiate each package based on its unique functionality.

Overview of active plans, features, and payments

Overview of active plans, features, and payments

A clear and intuitive way to manage your subscription: always know which plan you’re on, explore the features included, and adjust your settings effortlessly.

A clear and intuitive way to manage your subscription: always know which plan you’re on, explore the features included, and adjust your settings effortlessly.

Seamless subscription flexibility: manage, update, and cancel with ease

Seamless subscription flexibility: manage, update, and cancel with ease

Outcome

Outcome

Our new subscription model offered Cardo users a new, personalised experience. This had a positive impact: device sales increased by 11.5% and app engagement by 16%. However, while these results were a great boost in the short term, they were unsuccessful in the long run.

Our new subscription model offered Cardo users a new, personalised experience. This had a positive impact: device sales increased by 11.5% and app engagement by 16%. However, while these results were a great boost in the short term, they were unsuccessful in the long run.

11.5%

11.5%

11.5%

16%

16%

16%

Reflection

Rocket – food delivery

Rocket – food delivery

Rocket – food delivery

I used the JTBD framework to prioritize and communicate design decisions effectively.
It helps focus on real user needs, making sure the product delivers meaningful value while aligning with stakeholder expectations.

I used the JTBD framework to prioritize and communicate design decisions effectively.
It helps focus on real user needs, making sure the product delivers meaningful value while aligning with stakeholder expectations.

Here’s what we agreed to focus on:
3 effective ideas for business

Here’s what we agreed to focus on:
3 effective ideas for business

⭐️ The process of activating new riders.
⭐️ Enhancing subscription explanations.
⭐️ Enabling subscription management.

⭐️ The process of activating new riders.

⭐️ Enhancing subscription explanations.

⭐️ Enabling subscription management.

In this scenario, the goal was to provide detailed information on each package, describing its features to help riders quickly understand and choose the best option for their needs.
My idea was to visually differentiate each package based on its unique functionality.

In this scenario, the goal was to provide detailed information on each package, describing its features to help riders quickly understand and choose the best option for their needs.
My idea was to visually differentiate each package based on its unique functionality.