MotoTech

Date

2023 – 2024

Role

Product Designer

Cardo Connect Mobile App

Cardo Systems, a top brand in motorcyclist communication devices, I designed digital experiences to enhance the interaction between the software and hardware.

Today, Cardo Systems' products enable motorcyclists to easily stay connected, whether riding solo or in groups. Their devices are known for being dependable, simple to use, and delivering excellent sound quality, making rides safer and more enjoyable for users across the globe.

PROBLEM STATEMENT

Motorcyclists who ride seasonally don't use Cardo devices to the fullest and don't want to pay more for new devices and use app.

Our goal was to design a flexible solution that allows riders to choose and pay for the features they need, whether during active riding seasons or the off-season, while keeping the experience simple and enjoyable.

BREAKDOWN OF THE PROBLEM

Add seasonal payment for functions

Let users pay for features only during their riding season, so they don’t have to commit to a full-year subscription and buy an full price device.

Keep the app simple and enjoyable

Make the app easy to use, so seasonal riders can quickly find and use the features they need without any hassle.

Established the process between Client, PO and Me

The client had an established delivery process with our executive team. Since the client was an expert in their field, their PO was responsible for the roadmap of the mobile app's functionality, presenting each new feature with a clear goal and purpose.

KEY TAKEAWAYS

Working with the PO helped me understand Cardo’s goals, giving a strong base to create use cases that meet real user needs.

We decided to position the new subscription model for new riders in a focused way to accelerate growth.

Cardo conducted and provided internal competitor research information from the business side, and I translated this knowledge into a design requirement and structured approach.

We planned regular feedback sessions from the PO, which allowed me to adjust the design requirements and be on the same level of understanding and sharing these knowledge with our team.

Identifying and visualizing user jobs

I used the JTBD framework to prioritize and communicate design decisions effectively.
It helps focus on real user needs, making sure the product delivers meaningful value while aligning with stakeholder expectations.

When I'm a new user who buy

a new Cardo Custom device

I want to easily understand which features are available through the subscription in the app

So l can decide on the right feature package for my needs.

Use case 1

New user who buy the new device

📌

Use case 2

The seasonal motorcyclist

When my riding season is over or starting

I want to quickly activate or deactivate certain features through the app

So I can use only the features I need and enjoy the ride

📌

When my partner uses their Cardo device occasionally

I want them to be able to temporarily access advanced features without us having to buy

So we can ride together with all the necessary functionalities.

an entirely new device

Use case 4

Temporary access for occasional use

📌

When I want to try out new features for my Cardo Custom

I want to have a trial option before committing to a subscription package

So l can explore which features enhance my riding experience.

Use case 3

The Feature Explorer

📌

Afterward, the PO, PM, and I worked together to break down tasks and jobs into clear functional and technical requirements, categorizing them as mandatory or optional. This approach allowed us to split the development into 3 phases, making each phase more manageable.

Created a flowchart of the subscription model that helped synchronize our understanding with the client and team

In this way, we could think of all possible problems before we started developing a high-fidelity solution. It helps to understand how in general, a subscription will work for us.

Here’s what we agreed to focus on:
3 effective ideas for business

⭐️ The process of activating new riders.
⭐️ Enhancing subscription explanations.
⭐️ Enabling subscription management.

SOLUTION

Simplified activation process for new riders

The main goal of this scenario is to make the activation of the connected Cardo device simple and quick. By helping riders set it up faster, we increase the chances that they will choose the right subscription packages. Ensure activation is fast and user-friendly – just one button, one action.

🌟 Target metric: increase % of activation users

SOLUTION

Subscription packages that clearly outline available features upfront

In this scenario, the goal was to provide detailed information on each package, describing its features to help riders quickly understand and choose the best option for their needs.
My idea was to visually differentiate each package based on its unique functionality.

🌟 Target metric: Subscription conversion rate

🌟 Target metric: reduce % of support requests

MotoTech

2023 – 2024

Product Designer

Cardo Connect Mobile App

Cardo Systems, a top brand in motorcyclist communication devices, I designed digital experiences to enhance the interaction between the software and hardware.

Today, Cardo Systems' products enable motorcyclists to easily stay connected, whether riding solo or in groups. Their devices are known for being dependable, simple to use, and delivering excellent sound quality, making rides safer and more enjoyable for users across the globe.

Motorcyclists who ride seasonally don't use Cardo devices to the fullest and don't want to pay more for new devices and use app.

Our goal was to design a flexible solution that allows riders to choose and pay for the features they need, whether during active riding seasons or the off-season, while keeping the experience simple and enjoyable.

Add seasonal payment for functions

Let users pay for features only during their riding season, so they don’t have to commit to a full-year subscription and buy an full price device.

Keep the app simple and enjoyable

Make the app easy to use, so seasonal riders can quickly find and use the features they need without any hassle.

Established the process between Client, PO and Me

The client had an established delivery process with our executive team. Since the client was an expert in their field, their PO was responsible for the roadmap of the mobile app's functionality, presenting each new feature with a clear goal and purpose.

Working with the PO helped me understand Cardo’s goals, giving a strong base to create use cases that meet real user needs.

We decided to position the new subscription model for new riders in a focused way to accelerate growth.

Cardo conducted and provided internal competitor research information from the business side, and I translated this knowledge into a design requirement and structured approach.

We planned regular feedback sessions from the PO, which allowed me to adjust the design requirements and be on the same level of understanding and sharing these knowledge with our team.

Identifying and visualizing user jobs

I used the JTBD framework to prioritize and communicate design decisions effectively.
It helps focus on real user needs, making sure the product delivers meaningful value while aligning with stakeholder expectations.

Afterward, the PO, PM, and I worked together to break down tasks and jobs into clear functional and technical requirements, categorizing them as mandatory or optional. This approach allowed us to split the development into 3 phases, making each phase more manageable.

Created a flowchart of the subscription model that helped synchronize our understanding with the client and team

In this way, we could think of all possible problems before we started developing a high-fidelity solution. It helps to understand how in general, a subscription will work for us.

Here’s what we agreed to focus on:
3 effective ideas for business

⭐️ The process of activating new riders.
⭐️ Enhancing subscription explanations.
⭐️ Enabling subscription management.

Simplified activation process for new riders

The main goal of this scenario is to make the activation of the connected Cardo device simple and quick. By helping riders set it up faster, we increase the chances that they will choose the right subscription packages. Ensure activation is fast and user-friendly – just one button, one action.

Subscription packages that clearly outline available features upfront

In this scenario, the goal was to provide detailed information on each package, describing its features to help riders quickly understand and choose the best option for their needs.
My idea was to visually differentiate each package based on its unique functionality.

Rocket – food delivery

Resume

Linkedin

MotoTech

2023 – 2024

Product Designer

Cardo Connect Mobile App

Cardo Systems, a top brand in motorcyclist communication devices, I designed digital experiences to enhance the interaction between the software and hardware.

Today, Cardo Systems' products enable motorcyclists to easily stay connected, whether riding solo or in groups. Their devices are known for being dependable, simple to use, and delivering excellent sound quality, making rides safer and more enjoyable for users across the globe.

Motorcyclists who ride seasonally don't use Cardo devices to the fullest and don't want to pay more for new devices and use app.

Our goal was to design a flexible solution that allows riders to choose and pay for the features they need, whether during active riding seasons or the off-season, while keeping the experience simple and enjoyable.

Add seasonal payment for functions

Let users pay for features only during their riding season, so they don’t have to commit to a full-year subscription and buy an full price device.

Keep the app simple and enjoyable

Make the app easy to use, so seasonal riders can quickly find and use the features they need without any hassle.

Established the process between Client, PO and Me

The client had an established delivery process with our executive team. Since the client was an expert in their field, their PO was responsible for the roadmap of the mobile app's functionality, presenting each new feature with a clear goal and purpose.

Working with the PO helped me understand Cardo’s goals, giving a strong base to create use cases that meet real user needs.

We decided to position the new subscription model for new riders in a focused way to accelerate growth.

Cardo conducted and provided internal competitor research information from the business side, and I translated this knowledge into a design requirement and structured approach.

We planned regular feedback sessions from the PO, which allowed me to adjust the design requirements and be on the same level of understanding and sharing these knowledge with our team.

Identifying and visualizing user jobs

I used the JTBD framework to prioritize and communicate design decisions effectively. It helps focus on real user needs, making sure the product delivers meaningful value while aligning with stakeholder expectations.

Afterward, the PO, PM, and I worked together to break down tasks and jobs into clear functional and technical requirements, categorizing them as mandatory or optional. This approach allowed us to split the development into 3 phases, making each phase more manageable.

Created a flowchart of the subscription model that helped synchronize our understanding with the client and team

In this way, we could think of all possible problems before we started developing a high-fidelity solution. It helps to understand how in general, a subscription will work for us.

Here’s what we agreed to focus on:3 effective ideas for business

⭐️ The process of activating new riders.⭐️ Enhancing subscription explanations.⭐️ Enabling subscription management.

Simplified activation process for new riders

The main goal of this scenario is to make the activation of the connected Cardo device simple and quick. By helping riders set it up faster, we increase the chances that they will choose the right subscription packages. Ensure activation is fast and user-friendly – just one button, one action.

Subscription packages that clearly outline available features upfront

In this scenario, the goal was to provide detailed information on each package, describing its features to help riders quickly understand and choose the best option for their needs.My idea was to visually differentiate each package based on its unique functionality.

Rocket – food delivery

I used the JTBD framework to prioritize and communicate design decisions effectively.
It helps focus on real user needs, making sure the product delivers meaningful value while aligning with stakeholder expectations.

Here’s what we agreed to focus on:
3 effective ideas for business

⭐️ The process of activating new riders.
⭐️ Enhancing subscription explanations.
⭐️ Enabling subscription management.

In this scenario, the goal was to provide detailed information on each package, describing its features to help riders quickly understand and choose the best option for their needs.
My idea was to visually differentiate each package based on its unique functionality.